Pay-per-click advertising (PPC) is the ideal way of generating highly targeted visitors to your site instantly. Millions of searches are being conducted in search engines everyday for your products and services. PPC ads are the instant, targeted, contextual and measurable way to place your company in front of potential consumers at the time they are searching for your product, service or information. They are the most cost effective form of online advertising currently available and suitable for businesses of all sizes.
PPC ads are placed at the top and the side of the natural search results To appear in the first few pay-per-click positions in search engine listings, a company bids on relevant keywords to its business (e.g. "holidays in Greece"). If it has laid the highest bid for a keyword, the ad will generally appear first in the search results. If it has laid the second highest, the ad appears in second place. And so on. If your ad is not clicked on you don?t pay but the ad will, still build brand awareness through it?s visibility.
The advertiser (i.e. the organisation bidding) then pays each time a search engine user clicks through to the site. If the bid is 25 pence per click, this is paid when the user is referred.
How we help you
- PPC campaign set-up
- Keyword research & selection
- Bid & budget management
- PPC campaign planning and optimisation
- Campaign, ROI & visitor reporting
- PPC downscaling & cost per click reduction
- Competitor campaign tactics
- PPC training
- Improving natural visibility to reduce PPC costs
Key benefits of pay-per-click (PPC)
One of the advantages of PPC is you only pay when people click through to your site cutting out the waste. Visitors that arrive at your site will be actively searching for your products, services or information, generating you leads at a competitive digital marketing ROI.
PPC campaigns are highly effective at building brand awareness even when searchers do not click on your ad.
Your business can respond quickly to changes in market demand or your business situation. Ads can be changed at any time, be placed seasonally, displayed any time of day and targeted locally to you.
Daily budgets can be increased or decreased accordingly as the traffic generates revenues
It is very easy to measure the quantifiable cost per conversion benefit of each of your PPC campaigns. You can measure how many people saw your ad, how many people clicked on it and how many bought the product as a result of your ad.
PPC is a cost effective way of advertising online especially for niche terms where bid prices are low.
PPC offers potential for small businesses to compete for business alongside established house hold names.
PPC is the fastest way to promote a new site and achieve financial returns on your investment, before your SEO kicks in.
We provide individually tailored reports for each client based upon individual requirements and agreed KPI?s (key performance indicators). We can report on a weekly or monthly basis depending on your needs. A typical report will include keyword trends, sales generated by the campaign (Conversions or Leads), Impressions, Clicks, Click- through- Rates (CTR), Costs, Cost -per Click (CPC), Costs- per-Conversion, Conversion Rates, and the effectiveness of your landing pages. Your PPC reports can also be integrated with your SEO reports for an integrated search performance appraisal.
Why use us?
PPC has the potential for massive returns on investment, but like any form of advertising your campaign needs to be planned strategically, optimized and monitored effectively to see real results.
We create specific and efficient campaigns based upon a detailed understanding of your business, industry trends and an analysis of your competitors. We have been search specialists for over 10 years and have representatives from the major search engines assisting us strategically on a daily basis with opportunities to improve our clients campaigns.
We have experienced copywriting and advertising management expertise that will attract buyers and not just browsers to your site. A combination of daily manual and automated bid management techniques will ensure you are never overpaying or losing your listings, maximizing conversions and keeping your budgets under control.
Let us help you to remove the hassle of your campaign management and focus on reducing your costs and increasing your ROI.
How it works
We initially analyse your business and work with you to access your ongoing digital marketing requirements. We then suggest a number of hours per month that we think are reasonable to achieve these objectives.
These hours are then used each month to work on a prioritised list of activities.
We provide you with a dedicated account manager who will provided monthly reporting, based on KPI?s agreed at the outset of your campaign. This reporting will highlight:
- Work completed
- Metrics achieved
- Work planned